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Social Media is word of mouth….struck by lightning!

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Millenium Digital Marketing 770-878-2525 - Helping Small Business Succeed in the Everchanging world of Social Media Management & Website Optimization

Social media is word of mouth struck by lightning for small businesses. Social media let’s you reach an audience you may have never been able to reach before (or been able to afford to reach). Think about it!

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Twitter, Facebook, Google +, Instagram, Linkedin – all social media outlets – are basically word of mouth in writing! So, just as word of mouth spreads from person to person about your small business’ services or products – social media is a great outlet to get your message out to a broader audience.

Social media is not a fad as many thought a few years ago. It is here to stay. In fact, a large percentage of consumers use social media to find service providers.

Having been a small business owner providing primarily consumer services, I myself look for a provider that has a “presence” other than just a website.

And, as I’ve said before, this can be good or bad. That’s why it is important to stay on top of your internet reputation. Deal immediately and tactfully with all disputes or sour comments. Sometimes this is hard to do, but the fact you are responsive will built trust with your audience as opposed to those that do not respond at all and let bad comments linger. By responding to negative things, a small business owner shows they are aware and want to interact to build customer satisfaction.

And, same for the good. Thank you customers for their reviews. Thank them for their recommendations. Thank them for retweeting. Again, you are building trust and showing you really do care and appreciate your customers.

Social Media is word of mouth….struck by lightning!


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